Website Hosting Packages
What is a Web Host?
Just like your cellular phone needs a carrier (AT&T, Cingular,
Verison, etc.) your website needs a web host. If you just had the
phone and no carrier, then no calls come in or go out.
A web hosting company puts your website on the internet via a web
server. This is a powerful computer that has server software installed.
They are connected to the internet using very large connections
from access providers like AT&T, Bell System and the like.
The way your site gets found on the web server is by your domain
name. The ‘www.yourbusiness.com’ is like a telephone
number, and actually, it is a series of numbers like 206.123.45.6.
You see it as www.yourdomain.com, and it is transferred to the number
by computers attached to the internet!
That is the basic concept and from here you can now start to build
an internet web hosting foundation.
Free vs. Professional Web Hosts
People are much wiser about the internet and can tell if your site
looks like you are either a scam or just doing your business half-heartedly.
Most free hosts require that you keep banner ads on the top of
each website page. How great, another flashing casino ad. Is that
the image you are looking for? Not to mention the pop-up, -under
and other tricks to steal your traffic away.
It is also virtually impossible to get search engine ranking with
a website that is hosted for free. The search engines have decided
that if the company can’t invest in a domain name and hosting,
they aren't serious. And there’s another reason, many times
the free sites go down or away.
On the domain name issue, there’s a big difference to a prospective
customer between www.yourname.com and www.freeforallsites.com/members/sites/~yourname.
How professional is that! Or easy to remember!
The final word on free web hosting is don’t do it if you
are running a business. This may work for a family album site or
similiar personal sites, but not for your business!
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Quick Overview:
Free Webspace That Usually Comes With Dial-Up Accounts
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- Your website address would be something
funky like:
http://members.aol.com/broth/~yourname
http://home.earthlink.net/~broth/yourname.html
http://members.tripod.com/broth/index.html
- Hard For People To Remember The Address
- Hard To Convey The Address Over The Phone
- No Website Traffic Statistics
- No Technical Support
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- Slow Loading
- Not Reliable
- Great For Personal Sites, Not Business Sites
- Search Engines Rarely Index Sites At
Free Hosting Space
- It’s assumed they are personal sites
- Some limit the number of pages they will index from any
one domain
- You can’t count on them to remain active
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Selecting a Domain Name
For as low as $20 a month, you can have your domain name and website
hosting! It’s a small price to pay to have a place to send
prospective customers and to find new ones.
In selecting a domain name, our suggestion is to work the most
important keyword you want to be found under in the search engines.
For example, www.discounttoys.com is perfect because it has the
keywords people will type in to find resources on the web.
If you don’t already have a domain name, it is best to let
the hosting company reserve it for you. One of the big problems
is people forgetting to renew the name and then your site goes off-line.
Here at Internet Host Services, we go out of our way to contact
you prior to your domain expiring. We’ve seen domain names
just down for a few days, get scooped up by other companies.
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Overview:
Your Own Domain |
- It’s Very Affordable
- Less than $20/month for name and hosting
- Choosing The Domain
- Company name
- Promote identity
- Existing clients will remember
- Descriptive name
- Can improve search engine ranking
- Will improve search engine
click-through ratio
- Often recommend both company and descriptive
domains
- Point both to the same website
- Promote only one in the search engines
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- Almost always get a .com if something
appropriate is available
- If you get another extension, like .net
make
sure your competitor doesn’t have the .com
- Extension doesn’t affect the search
engines
in any way
- Make Sure The Domain Is Registered
In Your Name
- Secure All Versions Of Your Name For
Copyright Protection
- Don’t allow .tv, .biz, .cc convince you that
they are the next frontier
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