Search Engine Marketing

Pay Per Click Advertising Program

Just what is Pay Per Click (PPC)? It is a guaranteed way to advertise your website on the search engines. Top search engine companies including Google, YAHOO! and Bing offer Pay Per Click services that allow you to decide how much you want to spend on a daily, weekly and monthly basis.

Pay per Click is displayed as 'Sponsored Results' typically at the top or right hand side of the search engine result pages. If someone does a search, sees your listing and clicks on it, then that click amount will be deducted from your budget.

Some people have a concern about spending too much however; it is a very controllable program. Search engine companies have the tools in place to prevent fraudulent clicks (same people clicking on your listings over and over) and we have the tools to determine the right keywords to advertise. You can advertise within a local target market (even 5 miles from your location!) nationwide, or internationally! We even have pay per click tools in place to target by zip code!

Just how much is it? The cost per click (CPC) is determined by market value. Depending on how many people are bidding, what they are willing to pay and whether or not the ads are running nationally or locally. You could spend as little as .10 per click.

Ads are tracked, and conversion data is provided to see if ads are providing the return on investment for your business.

Many clients love this option as it is something controllable and offers almost instant visibility (average Google AdWords takes less than a day to go online).

If you are interested or already have a PPC account that needs work, let the professionals at Internet Host Services help! Please fill out the simple request form below, or call us toll free: 800-730-6761.